GDPR and AI: sort this out before your team opens ChatGPT
10 August 2026 · 2 min read · GDPR · SME
Your team is already using AI, with or without a policy. Five agreements you can make today, so customer data doesn't slip into a chatbot unnoticed.

Most of the businesses I talk to already use AI. Not officially, but on a colleague's laptop. Rewriting a quote, summarising an email. Handy, until a customer's name ends up in a prompt.
That is no reason to ban AI. It is a reason to sort out five things. Not a twenty-page policy document, but agreements that fit on a single A4 sheet.
1. Agree what can go in
Make a list of what may and may not go into an AI tool. Names, addresses and bank details: no. An anonymised draft email: yes. Pin that list next to the coffee machine.
2. Choose tools that don't learn from your input
Free versions of AI tools are often allowed to use your input for training. Paid business versions usually aren't. Check that in the terms, or let me do it.
3. Sign a data processing agreement (DPA)
If personal data passes through a tool, the supplier is a processor. That calls for a DPA. Large suppliers have one ready as standard. If I build something for you, I sign one too.
4. Put in writing who is responsible
One person in the business is the point of contact for AI use. No IT specialist needed. Just someone who keeps the list up to date and answers questions.
5. Tell customers when AI is talking to them
If there is a chatbot on your site, visitors must know it is a chatbot. That is in the European AI rules. One line under the chat window is enough.
What this costs you
The agreements take an afternoon. Business AI tools cost a fixed amount per user per month; that amount is on the supplier's website. The rest is simply doing what you agreed.
Want me to walk through this with your team, using your own tasks?
See the AI trainingFrequently asked questions
Can my team use ChatGPT under the GDPR?
Yes, as long as no personal data goes into a prompt. If it must, you need three things. A legal basis, a business version that doesn't train on your input, and a data processing agreement (DPA).
Do I need a data processing agreement (DPA) with an AI supplier?
If the supplier processes personal data on your behalf: yes. If no personal data goes into the tool, you don't need one.
What do I sort out first today?
One A4 sheet with the five agreements from this article. What may go in, which tools, a DPA, one point of contact, and honesty about the chatbot.
Written by Sinyo Swildens, ai consultant for dutch smes in Amsterdam.
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